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Designing a Marketing Channel System (PowerPoint PPT Slide Deck)

Name: Designing a Marketing Channel System PowerPoint
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Author: UJ Consulting

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BENEFITS OF THIS POWERPOINT DOCUMENT

Provides of Designing a Marketing Channel System
Provides of Channel-Management Decisions Framework
Provides of e-Commerce Marketing Practices

MARKETING PLAN DEVELOPMENT PPT DESCRIPTION

Channel marketing strategy presentation PPT to design effective marketing channel systems. Learn channel design, partner programs, and sales strategies. Download now. Designing a Marketing Channel System is a 29-slide PPT PowerPoint presentation slide deck (PPT) available for immediate download upon purchase.

Designing a Marketing Channel System

Lecture Outline
1. Marketing Channels
2. Channels and Marketing Decisions
3. Categories of Buyers
4. Buyer Expectations for Channel Integration
5. Should the 4 P's be replaced?
6. Channel Member Functions
7. Marketing Channel Flows
8. Marketing Channels
9. Industrial Marketing Channels
10. Designing a Marketing Channel System
11. Channel Service Outputs
12. Identifying Channel Alternatives
13. Number of Intermediaries
14. The Value-Adds Versus Costs of Different Channels
15. Channel-Management Decisions
16. Channel Integration and Systems
17. Managing Channel Conflict
18. e-Commerce Marketing Practices

Marketing channel design means designing effective marketing channels by analyzing customer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.

It refers to those decisions related to the development of new channels for marketing where none has existed before, or to the modification of available or existing channels. Marketing channel design decisions include identifying customer needs and wants, specifying constraints and objectives, and recognizing & evaluating alternatives.

The process of marketing channel design involves the following steps:

Recognizing or identifying the requirement for marketing channel design decisions.
1. Setting and coordinating distribution objectives.
2. Specifying distribution activities.
3. Developing alternatives.
3. Evaluating relevant alternatives.
4. Selecting the best or ideal channel structure.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Marketing Plan Development, Omnichannel Marketing, Channel Strategy PowerPoint Slides: Designing a Marketing Channel System PowerPoint (PPT) Presentation Slide Deck, UJ Consulting

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ABOUT THE AUTHOR

Author: UJ Consulting

Additional documents from author: 219

UJ Consulting

Untung Juanto ST., MM. Founder of UJ Consulting. He is professionally experienced business and management consultant in several local and multinational companies. He has an experience in managing an effective and efficient company with various approach methods adapted to different industries because He had a career from the lower management level as Supervisor before finally ... [read more]

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